The Playbook for Selling Your Business Without Settling
Settling is selling your business for less than it’s worth because you weren’t ready, informed, or positioned to negotiate.
This is the playbook for how to avoid that.
Step 1: Know What You Need
Start with clarity:
What’s your Freedom Number?
How much post-tax do you need to fund the next chapter?
What are your personal, financial, and business goals?
Step 2: Build a Business Buyers Want
Make it transferrable. Predictable. Scalable. Remove yourself from operations. Lock in recurring revenue. Document your processes.
Step 3: Maximize Your Multiple
This is where most owners fall short. Upgrade your intangible capital:
Structure + SOPs
People + leadership depth
Brand + customer experience
Data + metrics
Step 4: Create a Competitive Process
The best way to get top dollar? Make buyers compete.
Use an M&A advisor or banker to run a structured sale process. This creates FOMO, drives up valuation, and gives you leverage.
Step 5: Negotiate from Strength
This means having:
Multiple offers
Strong positioning
Clear walkaway terms
Desperation kills deals. Preparedness multiplies them.
Your Move:
Want to know what your business is really worth today—and how much value is on the table?
Start with our free Value Gap Assessment. It’ll show you where the risks are, what’s hurting your multiple, and how to fix it.
[Click Below for Free Assessment]
Coming Next Week:
The 5-Year Exit
How to Turn Your Business Into a Premium Acquisition Target
📥 Make sure you’re subscribed so you don’t miss it.