Nearly 90 percent of founders leave significant money on the table when they sell—not because their business is weak, but because they start preparing far too late. A successful exit isn’t an event; it's a multi-year transformation. This article breaks down why early preparation matters, and what separates a $2M exit from a $10M one.

Many business owners don’t realize how much of their company’s value is tied to them personally—until it’s time to sell. Buyers don’t just want profits; they want stability. Learn how to build a culture that survives without you and protects your company’s value after you’ve exited.

Here’s the reality: exiting your business is the single most important financial transaction of your life.

But most owners don’t realize they need an exit team until it’s too late.

Discover why recurring revenue models are buyer gold and how to turn one-off services into monthly contracts that boost your exit valuation.

How to build a scalable, sellable sales engine that works without you.

Success is selling your business.

Rich is selling your business for what it’s truly worth—and knowing what to do next.

If you want to sell for a premium, you need time. Here’s the blueprint to go from wherever you are now to a high-multiple exit in 5 years or less.

Settling is selling your business for less than it’s worth because you weren’t ready, informed, or positioned to negotiate.

This is the playbook for how to avoid that.

If you’re even thinking about selling in the next 1–5 years, this post is for you.

Because most founders don’t sell—they settle. They settle for the first decent offer. They settle for a lower valuation. They settle because they weren’t prepared.

Here’s what you need to know before you ever go to market.

Your business isn’t worth what you think it is. It’s worth what a buyer is willing to pay.

And buyers don’t just look at top-line revenue or bottom-line profit. They look at: Risk. Transferability. Growth potential.

- 74% of business owners regret how they exited their company.

- Only 2% have a written transition plan.

- 58% have done zero exit preparation.

Most exits aren’t victories.
They’re quiet disappointments.

You spend 10, 20, maybe even 30 years building a company…
Only to get lowballed at the finish line.